G&J founder Andy Jones had an idea for an online gin store and gin club which provided a vast range of gins from the furthest reaches of the world and to offer gin tasting experiences and more. Andy approached Mitchell & Stones with the concept and brand name he had in mind.
Intended to be used as a social media marketing campaign, we were tasked with creating videos for the Centaur Heated Horse Rug dryer.
We decided to come up with 3 different video briefs, each aimed at a slightly different target audience meaning wider coverage for the campaign. We arranged the shoot to take place at a local horse yard, over a couple of days as we needed shots in various times of day and weathers.
It is important to be unique and personable in a busy online marketplace. With this in mind we collectively agreed that Andy Jones was to become the face of Gin & Jones and by utilising video and photography content, we can build an audience to engage with the monthly offerings and latest releases.
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